ORAGE /
media launch

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MICROSOFT /
editorial direction

Microsoft's MSN product reaches over 10 million unique users every month generating nearly 1 billion page views with a click-through rate that hovers around 35% on average. The Social Shop played a leadership and active management role in the editorial team, responsible for driving the overall content strategy across desktop, mobile, app and Windows 10 environments.

This was achieved by critically evaluating the competition and internal offering to ensure Microsoft was providing the most compelling online experience. The Social Shop provided engaging, timely and informative content offering to the Microsoft audience with the end goal of increasing engagement, unique visitors and page views. We managed relationships with an extensive roster of Canadian and international content partners.

We also collaborated with Microsoft Advertising, creating opportunities for special sections and managing branded content campaigns. We measured and analyzed digital performance and traffic metrics to provide strategic insight to identify programming successes and trends and use that information to guide content decisions.

ZOOM ACTIVE
LIFESTYLE MARKETING /
press materials

ARC'TERYX /
press materials

When Arc'teryx, a global leader in outdoor apparel, wanted to introduce its newest team athlete in Canada, The Social Shop ran with a brief outline to research, interview and write the welcoming announcement to press and public.