Morning Parade Coffee Bar launches cafe in Beach Hill

Photo: Morning Parade Coffee Bar

Photo: Morning Parade Coffee Bar


A parade is usually what we expect from our morning coffee and a new cafe in Beach Hill is bringing just that. Morning Parade Coffee Bar has launched near Gerrard St. E and Woodbine Ave.

The east end’s newest coffee shop is serving fresh, locally-roasted Sam James Coffee, the east end’s own Sloane Tea and a variety of baked goods from local bakeries, including Front Door Bakery (the bakers behind Red Rocket’s treats).

“I’m excited to bring a bright, warm, welcoming space to the Beach Hill community,” says owner Elektra Simms.

She is a resident of Toronto’s east end herself and so it’s particularly special to her to open this space in the neighbourhood.

The bright space features murals by Toronto artist Justin Rousseau that represent the idea of the morning parade.

“The name of the cafe refers to the daily parade we each take and the people all around us doing the same.  Morning Parade Coffee Bar is a place for us all to connect on that route.”

Morning Parade Coffee Bar is now open at 1952 Gerrard St. E. Pop in Monday-Friday from 7 a.m - 4 p.m. and weekends from 8 a.m. - 5 p.m. A grand opening celebration is slated for June 8.