Warby Parker's first Canadian store now open on Queen West

Photo: Warby Parker

Photo: Warby Parker

Warby Parker has opened their first global brick-and-mortar on Toronto's Queen West.

The affordable prescription eyewear company, created in 2010 by a group of friends from the Wharton School, has revolutionized the way consumers buy eyewear.

By engaging customers directly and designing trendy frames in-house to eliminate high-end designer markups, Warby Parker offers frames at a much lower price point. And if the bespectacled savings didn’t make you feel good enough already, for every pair of frames sold, a pair is donated to someone in need.

The guys behind Warby Parker are an excellent example of innovation challenging and uprooting the traditional norms while giving back.

Warby Parker is now open at 684 Queen St. West. Check out ca.warbyparker.com for more information.